As a passionate team of outdoor enthusiasts, we believe that working hard means playing hard. We thrive on finding the road less traveled and being outdoors whenever possible. The idea for FRDM came from trying to find a better way to gain access to our fingers and hands without compromising performance, protection, and dexterity.
Photography for company’s digital marketing content
I was contacted by the owners of FDRM Gear about taking lifestyle photos for their apparel. The goal was to showcase their gloves functionality in real life situations. They were very helpful at providing the specific lifestyles and photo style they wanted covered for the shoot. After doing more research on lifestyle apparel photos, I then coordinated the location and models for the shoot. The FDRM team was pleased with the quality of the photos and used them on their website and digital marketing materials.
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